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Vision
To set up and operate a senior secondary school (under the direct subsidy scheme) as a learning community that puts creativity at the heart of its education process; to guide young people in developing their broad-based vision, realizing their creative potential, and preparing them for successful careers in the creative industries; to facilitate exchange and research between the School and creative industry professionals in the Asian region, acting as a "laboratory" for new ideas and concepts.

The "Creative Industries" are the key to all knowledge-based economies in the 21st century. The definition is widely applied to a group of industries and businesses with a livelihood that is founded on original creativity. These industries include - Architecture, Design, Film and Video, Television and Radio, Digital Entertainment, Software & Computing, Performing Arts, Publishing, Advertising.

Mission
  • To provide senior secondary students with a all-rounded creative education that reduces examination driven components to a minimum so as to allow students and teachers more time and space to develop creative approaches to learning;

  • To offer a unique inter-disciplinary curriculum that responds to the shifting of paradigms in a knowledge economy, facilitates students' mindset change as well as skills competency, and focuses the learning process in the following four broad areas:
    1. personal discovery through creative and expressive tasks,
    2. cultural literacy and vision
    3. competency in communicative skills (languages, IT, media and creative skills), and
    4. creative thinking

  • To prepare students with the mindset, knowledge and skills required for further tertiary studies in arts, media and design and for successful careers in the new economic infrastructure.